If direct marketing was only this, it would be reduced to a simple technology problem.
“Give me a channel,”
– a modern Archimedes would say –
“and I will put you in communication with the world.”
This is not exactly how things are: there is no concept of relationship, empathy is completely absent, and there is no respect.
Before you talk to someone, you have to enter in his world and earn his respect.
We do not accept compromises about this topic.