web & social

It is the revolution of our time, the new frontier of communication, the cultivated dream by generations of managers and advertising.

True.

However, the problem is that it is not sufficient to say Web 2.0, social network or viral marketing to get incredible results magically. Imagination, vision, attention and ability are necessary to develop their potentiality and to be effective.

We need actual skill because an instrument, even if fantastic, without brain remains a simple inanimate object.