{"id":4060,"date":"2012-10-12T19:15:22","date_gmt":"2012-10-12T17:15:22","guid":{"rendered":"https:\/\/clone.cwms1.dm-c.it\/corporate-brand-2\/"},"modified":"2022-05-12T14:06:41","modified_gmt":"2022-05-12T12:06:41","slug":"corporate-brand-2","status":"publish","type":"page","link":"https:\/\/dm-c.it\/corporate-brand-2\/?lang=en","title":{"rendered":"corporate &#038; brand"},"content":{"rendered":"<div style='clear:both; height:9px' ><\/div>\n<div class=\"stunning-text-wrapper\">\n<h1 class=\"stunning-text-title\">corporate &amp; brand<\/h1>\n<div class=\"stunning-text-caption\"><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<div style='clear:both; height:20px' ><\/div>\n<h2 style=\"line-height: 2em;\">Everyone knows: we are a society where image matters a lot.<\/h2>\n<div class=\"divider\"><div class=\"scroll-top\"><\/div><\/div>\n<div style='clear:both; height:20px' ><\/div>\n<p>The paradox is that few people really do care. Then, when the subject is a company, the matter becomes much more serious.<\/p>\n<p>It happens because a company has a name and a look (logo), has a voice (pay-off, lettering and color-coded), it speaks through its products (packaging), using communication tools (advertising, social, below the line, direct etc.), indirectly through outdoor activities (sponsorship, social responsibility, etc.), directly with PR and press offices.<\/p>\n<p>Moreover, every aspect needs to maintain coherence and recognition.<\/p>\n<div style='clear:both; height:20px' ><\/div>\n<blockquote>\n<h3>Losing sight of all this, means losing identity.<\/h3>\n<\/blockquote>\n<div style='clear:both; height:20px' ><\/div>\n<div class=\"divider\"><div class=\"scroll-top\"><\/div><\/div>\n<div style='clear:both; height:20px' ><\/div>\n<div class=\"shortcode-list shortcode-list-check\">\r\n<ul>\r\n<li><h4>Logo and pay-off study<\/h4><\/li>\r\n<li><h4>Corporate image<\/h4><\/li>\r\n<li><h4>House organ<\/h4><\/li>\r\n<li><h4>Publishing<\/h4><\/li>\r\n<li><h4>Incentive programs for the sales force<\/h4><\/li>\r\n<li><h4>Packaging<\/h4><\/li>\r\n<li><h4>Interior Design<\/h4><\/li>\r\n<li><h4>Point of sales communication<\/h4><\/li>\r\n<\/ul>\r\n<\/div>\n<div style='clear:both; height:20px' ><\/div>\n<div class=\"divider\"><div class=\"scroll-top\"><\/div><\/div>\n<div style='clear:both; height:20px' ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>corporate &amp; brand Everyone knows: we are a society where image matters a lot. The paradox is that few people really do care. Then, when the subject is a company, the matter becomes much more serious. It happens because a company has a name and a look (logo), has a voice (pay-off, lettering and color-coded), it speaks through its products (packaging), using communication tools (advertising, social, below the line, direct etc.), indirectly through outdoor activities (sponsorship, social responsibility, etc.), directly with PR and press offices. Moreover, every aspect needs to maintain coherence and recognition. Losing sight of all this, means losing identity.<\/p>\n","protected":false},"author":5,"featured_media":2916,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/pages\/4060"}],"collection":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/comments?post=4060"}],"version-history":[{"count":0,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/pages\/4060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media\/2916"}],"wp:attachment":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media?parent=4060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}