{"id":4122,"date":"2012-12-17T09:58:44","date_gmt":"2012-12-17T08:58:44","guid":{"rendered":"https:\/\/clone.cwms1.dm-c.it\/2012\/12\/gruppo-moccia-the-it-factor-to-win-abroad\/"},"modified":"2022-01-19T11:33:23","modified_gmt":"2022-01-19T10:33:23","slug":"gruppo-moccia-the-it-factor-to-win-abroad","status":"publish","type":"post","link":"https:\/\/dm-c.it\/2012\/12\/gruppo-moccia-the-it-factor-to-win-abroad\/?lang=en","title":{"rendered":"Gruppo Moccia. The IT Factor to win abroad"},"content":{"rendered":"<div class=\"dmc-contrib-box\">\n<div class=\"dmc-contrib-photo\">\n<div class='gdl-image-frame shortcode-image-' style='max-width: 100%; float: ; width: 65px; height: 65px; '><a href='https:\/\/dm-c.it\/authors\/alfonso-maffeo.jpg' data-rel='prettyPhoto'  title='Alfonso Maffeo' ><img data-src='https:\/\/dm-c.it\/authors\/alfonso-maffeo.jpg' style='width:65px; height:65px;' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' \/><noscript><img src='https:\/\/dm-c.it\/authors\/alfonso-maffeo.jpg' style='width:65px; height:65px;' alt='' \/><\/noscript><\/a><\/div>\n<\/div>\n<div class=\"dmc-contrib-name\">Alfonso Maffeo<\/div>\n<div class=\"dmc-contrib-azienda\">Gruppo Moccia SpA<\/div>\n<div class=\"dmc-contrib-ruolo\">Amministratore Unico<\/div>\n<\/div>\n<p>Gruppo Moccia is a company specialized in projects for the development and the modernization of institutions, companies, public and private organizations.<\/p>\n<p>The company, established in 1975 with the aim to provide advice services  on corporate communication, has constantly evolved itself, redesigning its role and adapting its skills to the customers and the market&#8217;s needs .<\/p>\n<p>In a global market, the search for an appropriate international positioning, is now an essential condition to operate for any kind of organization . This does not mean that every company must necessarily export, do joint ventures or relocate, but it is certain that internationalization is a dimension without which an organization is destined to succumb.<\/p>\n<p>In this scenario, in recent years we have dealt with various projects of internationalization supporting both of companies wishing to promote their products on new markets and territories who want to become more competitives and attractive abroad.<\/p>\n<p>All these different forms of internationalization find in our strategic approach a common denominator: the creation and strengthening of a strong territorial identity.<\/p>\n<p>The premise from which we start is that the success of any action of internationalization is closely linked to the ability of a product and of a service to evoke the link with the territory of origin and to reconnect to the DNA  being &#8220;Italian&#8221; . Our idea is based on the fact that many abroad choose to buy &#8220;something&#8221; of Italian, does not really do it just because it is an expression of quality, but also because they perceive in  it some of the core values of our country.<\/p>\n<p>Not only the classical values of Made in Italy: quality, taste, creativity and know-how but also those related to intangible asset like our lifestyle and the human, relational and emotional content of those who create that specific product.<\/p>\n<p>The work we do is to support the internationalization process starting from the identity and the ways in which it can be told and represented.<\/p>\n<p>Basically, we intervene in an interdisciplinary way by deploying our expertise which includes strategic consulting, communication, analytical marketing, promotion, event management, operational support.<\/p>\n<p>Our 360\u00b0 support, aimed at creating a real intangible infrastructure capable of projecting the right image abroad, allows not only to optimize resources, but also to avoid unnecessary leaps in the dark.<\/p>\n<div style='clear:both; height:20px' ><\/div>\n<div class=\"shortcode1-2\"><div style=\"text-align:center;\"><a href=\"https:\/\/dm-c.it\/?lang=en#dmc-abroad\" target=\"_self\" class=\"gdl-button shortcode-large-button\" style=\"color:#FFFFFF; background-color:#c61e1e; border-color:#bc1c1c; \">Featured<\/a><\/div>\n<\/div>\n<div class=\"shortcode1-2\"><div style=\"text-align:center;\"><a href=\"https:\/\/dm-c.it\/abroadto-community-italian-companies\/abroad-to-article-archive\/\" target=\"_self\" class=\"gdl-button shortcode-large-button\" style=\"color:#FFFFFF; background-color:#c61e1e; border-color:#bc1c1c; \">Archive<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The success of any action of internationalization is closely linked to the ability of a product and a service to evoke the link with the territory of origin. We call this capability the &#8220;IT-Factor&#8221; &#8230;<\/p>\n","protected":false},"author":6,"featured_media":3281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","wds_primary_category":0},"categories":[61],"tags":[],"_links":{"self":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4122"}],"collection":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/comments?post=4122"}],"version-history":[{"count":0,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media\/3281"}],"wp:attachment":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media?parent=4122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/categories?post=4122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/tags?post=4122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}