{"id":4130,"date":"2013-01-09T12:58:33","date_gmt":"2013-01-09T11:58:33","guid":{"rendered":"https:\/\/clone.cwms1.dm-c.it\/2013\/01\/the-paradox-of-the-movie-industry\/"},"modified":"2022-01-19T11:33:18","modified_gmt":"2022-01-19T10:33:18","slug":"the-paradox-of-the-movie-industry","status":"publish","type":"post","link":"https:\/\/dm-c.it\/2013\/01\/the-paradox-of-the-movie-industry\/?lang=en","title":{"rendered":"The paradox of the movie industry"},"content":{"rendered":"<div class=\"dmc-contrib-box\">\n<div class=\"dmc-contrib-photo\">\n<div class='gdl-image-frame shortcode-image-' style='max-width: 100%; float: ; width: 65px; height: 65px; '><a href='https:\/\/dm-c.it\/authors\/gianni-celata.jpg' data-rel='prettyPhoto'  title='Gianni Celata' ><img data-src='https:\/\/dm-c.it\/authors\/gianni-celata.jpg' style='width:65px; height:65px;' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' \/><noscript><img src='https:\/\/dm-c.it\/authors\/gianni-celata.jpg' style='width:65px; height:65px;' alt='' \/><\/noscript><\/a><\/div>\n<\/div>\n<div class=\"dmc-contrib-name\">Gianni Celata<\/div>\n<div class=\"dmc-contrib-azienda\">Distretto dell\u2019Audiovisivo e dell\u2019ICT<\/div>\n<div class=\"dmc-contrib-ruolo\">Direttore<\/div>\n<\/div>\n<p>Some brave captains of Italian film production have allowed the Italian cinema in recent years to win a national market share of absolute importance.<\/p>\n<p>Paradoxically, at the same time, Italian cinema has reduced its international presence, both in terms of exports and co-productions with foreign countries.<\/p>\n<p>It seems that the success in the Italian market has blurred the operators&#8217; attention on the fundamental importance of the international market for the economic sustainability of a film.<\/p>\n<p>This blurring is likely to overload the film industry to the extent that the product, which lacks the validation of the success on the international market, threatens to downgrade the quality of the authorial process. This decrease in quality could negatively affect the domestic market.<\/p>\n<p>A road for the internationalization becomes a strategic asset to strengthen the value chain of the entire audiovisual sector. Such a road must rest on two dowels. First, audiovisual professionals should become aware of the essentiality of the international market to strengthen their industry and stabilize their development processes. Secondly, state funds should be rethought to improve the internationalization process. <\/p>\n<p>The strategic importance of the internationalization of the film industry stems not only from the economic fundamentals of the film industry but also from its reflections on the Italian economy as a whole. In fact, movies help building the collective imagination of our country abroad, pouring more value both on other Italian goods and on the tourism and investment Italy attracts.<\/p>\n<div style='clear:both; height:20px' ><\/div>\n<div class=\"shortcode1-2\"><div style=\"text-align:center;\"><a href=\"https:\/\/dm-c.it\/?lang=en#dmc-abroad\" target=\"_self\" class=\"gdl-button shortcode-large-button\" style=\"color:#FFFFFF; background-color:#c61e1e; border-color:#bc1c1c; \">Featured<\/a><\/div>\n<\/div>\n<div class=\"shortcode1-2\"><div style=\"text-align:center;\"><a href=\"https:\/\/dm-c.it\/abroadto-community-italian-companies\/abroad-to-article-archive\/\" target=\"_self\" class=\"gdl-button shortcode-large-button\" style=\"color:#FFFFFF; background-color:#c61e1e; border-color:#bc1c1c; \">Archive<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Without validation on the international market, you are likely to loose product Italian film quality. An internationalization strategy is therefore strategic to strengthen the chain of value  of the entire audiovisual sector &#8230;<\/p>\n","protected":false},"author":6,"featured_media":3361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","wds_primary_category":0},"categories":[61],"tags":[],"_links":{"self":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4130"}],"collection":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/comments?post=4130"}],"version-history":[{"count":0,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media?parent=4130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/categories?post=4130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/tags?post=4130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}