{"id":4269,"date":"2012-11-20T15:37:54","date_gmt":"2012-11-20T14:37:54","guid":{"rendered":"https:\/\/clone.cwms1.dm-c.it\/?p=4269"},"modified":"2022-01-19T11:33:35","modified_gmt":"2022-01-19T10:33:35","slug":"guidebook-image-coordination","status":"publish","type":"post","link":"https:\/\/dm-c.it\/2012\/11\/guidebook-image-coordination\/?lang=en","title":{"rendered":"Guidebook for the Image Coordination"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1924 lazyload\" title=\"Copertina articolo Manuale Coordinamento Immagine\" data-src=\"https:\/\/cwms1.dm-c.it\/wp-content\/uploads\/sites\/9\/2012\/11\/articolo-manuale-coordinamento-immagine-1.jpg\" alt=\"\" width=\"940\" height=\"360\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/360;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1924\" title=\"Copertina articolo Manuale Coordinamento Immagine\" src=\"https:\/\/cwms1.dm-c.it\/wp-content\/uploads\/sites\/9\/2012\/11\/articolo-manuale-coordinamento-immagine-1.jpg\" alt=\"\" width=\"940\" height=\"360\" \/><\/noscript><\/p>\n<p>Everybody knows, without consulting sociologists or philosophers of communication that in our society the appearance is important. The paradox is that just few people take care about it.<\/p>\n<p>However, when you consider more specifically the image related to a company, the matter becomes much more serious.<\/p>\n<p>Let&#8217;s start from the end. What we can do is studying and creating guidelines for the logo and other constituent elements for the corporate identity and corporate image.<\/p>\n<div class='gdl-image-frame shortcode-image-right' style='max-width: 100%; float: right; width: 300px; height: 240px; '><a href='https:\/\/cwms1.dm-c.it\/wp-content\/uploads\/sites\/9\/2012\/11\/corporate-brand-tuo-4.jpg' data-rel='prettyPhoto'  title='Manuale di Coordinamento Tuo' ><img data-src='https:\/\/cwms1.dm-c.it\/wp-content\/uploads\/sites\/9\/2012\/11\/corporate-brand-tuo-4.jpg' style='width:300px; height:240px;' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' \/><noscript><img src='https:\/\/cwms1.dm-c.it\/wp-content\/uploads\/sites\/9\/2012\/11\/corporate-brand-tuo-4.jpg' style='width:300px; height:240px;' alt='' \/><\/noscript><\/a><\/div>\n<p>In substance, it is a matter of establishing a set of rules and guidelines that will allow the company to speak coherently, without improvisations or ambiguity.<\/p>\n<p>It is obvious that the definition degrees of each guidebook vary from company to company and it is different the level of depth to achieve: there are guidebooks with a few dozen pages and guidebooks with more than an hundred. It depends.<\/p>\n<p>It is also obvious that all depends on where you want to start: from the redefinition of the relations between the existing elements to the study ex novo or restyling.<\/p>\n<p>As regards the way in which your company operates and shows itself in its market, gray areas will not be anymore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody knows, without consulting sociologists or philosophers of communication that in our society the appearance is important. The paradox is that just few people take care about it.<\/p>\n","protected":false},"author":8,"featured_media":3840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","wds_primary_category":0},"categories":[62],"tags":[],"_links":{"self":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4269"}],"collection":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":0,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media\/3840"}],"wp:attachment":[{"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dm-c.it\/wp-json\/wp\/v2\/tags?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}