When we speak about internationalization, large representative organizations are asked to do almost everything.
Small companies with experience abroad ask for services such as assistance to fulfil customs procedures (for which Unindustria has created a specific facility), support to register their trademarks and brands in other countries (and this is the reason why our legal affairs department has created a dedicated toll-free telephone line) and advice to fulfil tax procedures.
Medium and large companies mainly ask for assistance in their relations with Italian and foreign diplomatic representations, since they are fully aware that being part of a recognized and recognizable association is an important business asset in international relations.
Furthermore there exist companies which – partially for a strategic choice and often because of an internal market crisis, as has been the case over the last few years – decide to internationalize in the search for new corporate growth opportunities or simply for new customers abroad.
In these cases the typical question addressed to the association’s professionals is the following: I wish to expand my business, where do you advice me to look to? The answer to this question is complex and does not only depend on the type of products or services, but also on many economic, political and climate factors.
So far the most important markets for the Latium region have been the European Union and the United States, but we know that future growth will take place in the so-called BRIC countries, which shall be approached with due caution.
A ‘third way’ that Unindustria suggests is to bank on the so-called ‘bridge markets’, such as Turkey, Vietnam, Serbia and Mexico which, besides the opportunities opened up by internal consumption, offer the possibility of using these countries as productive or distributive bases to reach larger geographical contexts.